About
A studio of one, on purpose.
Small enough that you always know who is doing the work. Experienced enough to tell you when the thing you asked for is not the thing you need.
BSI Marketing exists because of a pattern that kept repeating: good businesses, run by people who are genuinely excellent at what they do, quietly losing to competitors who are worse at the work but better at being found.
The usual options do not fit them. A large agency assigns a junior and bills for meetings. A freelancer posts what they are told to post without ever asking what it is for. Both leave the owner doing the thinking, which was the part they wanted help with.
So the studio was built the other way around. Strategy comes first and it is written down, so you can see the reasoning and argue with it. The person who plans the work is the person who does the work. And everything is built to be handed over — strategies you could run without us, websites you can edit yourself — because the goal is to make the business stronger, not to make it dependent.
Becka Studer Ilgen has spent [X] years working across social media, content and web, and has worked with [X] businesses across [industries — verify]. The through-line has always been the same: figure out what the business actually needs, say so plainly, then go and do it.
How the work gets decided
Four things this studio actually believes.
Consistency beats brilliance
A decent post every week outperforms a brilliant one every quarter. Most marketing does not fail because it was bad — it fails because it stopped.
If it cannot be measured, it is a hobby
Every piece of work gets a number attached before it starts. Sometimes that number is leads, sometimes it is saves or session depth. It is never "brand awareness" with nothing behind it.
Own your platform
Social channels are rented land and the rent changes without notice. Your website and your email list are the parts you actually own, which is why they get built properly.
Say the plain thing
Copy that tries to sound impressive usually reads as evasive. Clear beats clever, in a caption and on a homepage both.
What working together looks like
- 01
Listen
A conversation about the business — what is working, what is not, and what "better" would actually look like twelve months out.
- 02
Audit
A hard look at what exists today: the site, the channels, the numbers, and what your competitors are doing well.
- 03
Plan
A written plan with priorities, timelines, and the specific outcomes each piece of work is meant to move.
- 04
Build
The work itself, with checkpoints along the way so nothing arrives as a surprise at the end.
- 05
Measure
Regular reporting in plain language, and a standing willingness to change the plan when the numbers say to.
Still reading? Let's talk.
Tell me where the business is stuck. Worst case you leave with a clearer picture of the problem and no invoice.
Start a project