Why most small-business social accounts quietly stop working
It is almost never a posting-frequency problem. Here is what actually goes wrong, and the three decisions that fix it.
Marketing studio · Led by Becka Studer Ilgen
Social strategy that ships. Websites that convert.
BSI Marketing plans, builds and runs the marketing that small businesses keep meaning to get to — the strategy, the posting, the website, and the follow-through that makes all three worth doing.
Strategy first, always
No posting schedule, no redesign, no campaign until we agree what it is supposed to achieve and how we will know it worked.
One person, start to finish
You work directly with Becka. No account manager relaying messages, no junior quietly reassigned to your project halfway through.
Built to be handed over
Strategies you can execute without us. Websites you can edit yourself. The goal is leverage, not lock-in.
What we do
Five services. One person accountable for all of them.
- 01 Social Media Strategy A plan built on what your audience actually responds to — not a calendar full of posts nobody asked for.
- 02 Social Media Management Day-to-day posting, community replies, and reporting — handled, so it stops landing on your to-do list at 9pm.
- 03 Web Design Sites that look like the business you actually are, and make the next step obvious on every page.
- 04 Web Development Fast, accessible, search-ready builds you can actually update — no plugin sprawl, no monthly firefighting.
- 05 Content & Brand Voice The words and the guardrails, so everything you publish sounds like one business instead of five.
- Years in marketing
- [X]
- Businesses served
- [X]
- You work with Becka, always
- 1:1
How it goes
No mystery, no black box.
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01
Listen
A conversation about the business — what is working, what is not, and what "better" would actually look like twelve months out.
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02
Audit
A hard look at what exists today: the site, the channels, the numbers, and what your competitors are doing well.
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03
Plan
A written plan with priorities, timelines, and the specific outcomes each piece of work is meant to move.
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04
Build
The work itself, with checkpoints along the way so nothing arrives as a surprise at the end.
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05
Measure
Regular reporting in plain language, and a standing willingness to change the plan when the numbers say to.
From the blog
Notes on marketing that works
Common questions
Answers before you ask.
Something not covered here? Ask directly — you will get a straight answer, not a sales sequence.
What kinds of businesses do you work with?
Small and mid-sized businesses that have outgrown doing marketing in the gaps between everything else — typically owner-led companies with a real product or service and no in-house marketing team. The common thread is that they are good at what they do and need the outside world to catch up.
Do I have to buy strategy, social, and a website together?
No. Each piece stands alone, and plenty of clients start with one. That said, they compound: a website converts better when the social strategy is sending the right people to it, and social performs better when there is somewhere worth sending traffic.
How long does a website take?
A focused marketing site is usually four to eight weeks from kickoff to launch, depending on how much copy and photography needs creating and how quickly feedback comes back. You get a schedule with dates before any work starts.
Will I be able to update the site myself?
Yes. Content that changes — blog posts, headlines, images, service copy — is set up so you can edit it from a dashboard without touching code. You are never stuck waiting on someone else for a small change.
How do you report on social media?
Monthly, in plain English. What we published, what actually performed, what we are changing next month, and how that connects to the business. If a metric does not lead to a decision, it does not go in the report.
What does it cost?
Projects are quoted as a fixed scope after the first conversation, and ongoing social management is a flat monthly retainer. No hourly billing and no surprise invoices. Get in touch and you will have a number in writing within a few days.
Tell me what you are trying to grow.
One conversation, no pitch deck. If BSI Marketing is not the right fit, you will hear that too.
Start a project